The world of marketing and advertising is always evolving, thanks to constantly in flux internet and digital trends. Effective marketing strategies eventually emerge as marketers scramble to find out why marketing ideas that worked yesterday, are no longer as effective today.
It’s old. It’s kitschy. It’s dysfunctional. It’s your website and it was designed pre-millennium. So you’ve decided you want a new website design. Welcome to the modern era of online marketing! There are loads of current concepts to consider using up-to-date market research and expert advice about what works best.
In our consumer-based society, lifestyles revolve around goods and services – stuff that we, as consumers, need. How do you get ahead in a world dominated by customers who want to know everything?
Your staff keeps saying you need one. Your business associates all have one. And deep down, you know you should create one. Like it or not, Facebook for businesses is now a necessity. But is a Facebook business page right for your business? Absolutely!
There’s no denying the emergence—and importance—of social media in our daily lives. Everywhere we go, social media is there with us, ever-present, always on, and increasingly mobile. From Facebook to Twitter, Google+ to LinkedIn, we’re always connected, and the Internet is an unregulated marketplace.
Using search engines is a part of our daily lives. Whether you’re looking for a local place to grab a bite to eat, the lyrics to a song, directions, or deciding what model of phone to buy, you probably head straight to Google or another search engine for answers. Fun fact: almost 70% of searchers use Google as their search engine of choice (67.6% to be exact.)
Mobile websites are no longer the way of the future. They’re the way of the present. Mobile optimization is now a necessity and that isn’t about to change.