Your staff keeps saying you need one. Your business associates all have one. And deep down, you know you should create one. Like it or not, Facebook for businesses is now a necessity.
But is a Facebook business page right for your business? Absolutely!
Whatever other social media platforms you choose, you will also need to create a Facebook business page. This is because of the incredible reach Facebook has. With about 1.49 billion monthly active users, it’s the single most powerful platform for growing your business. Having a corporate Facebook pages means reaching your target audience, building your brand and creating long-lasting relationships with your customers.
But how do you create an effective Facebook business page? Let’s walk through a few simple steps to get your business on Facebook and start cultivating relationships with potential customers.
Create your Facebook business page and shout out what it’s about
On your personal Facebook page, click on the arrow at the top right and choose “Create a Page”. If you don’t have a Facebook account, go to Facebook.com and click “Create a Page”. Choose a category; then provide a name, address and short description about your page. Provide a company overview and a longer description and mission. Include the products and services you offer and don’t forget to include your website address so customers can find you easily. If you have a brick and mortar location include your store location and hours as well.
Dress up your corporate Facebook page with images
Now add a profile picture. This is not your personal page, so don’t choose a picture of yourself. Use your company logo sized to 160 x 160 pixels. Also make sure to upload an attractive cover photo that represents your business and shows off your brand and corporate colours. It should be a minimum of 315 x 851 pixels. Pick an image with no detail in the bottom left corner or near the edges, because any details will disappear behind the profile picture or near the edges on mobile devices.
Choose your Facebook business page settings
Click on “Settings” at the top right of your new page. Here, you can choose who can publish on your page, message settings, age restrictions and more. Browse around and decide what’s right for your business. Are you going to use your page for customer service? Consider showing your average time to respond to messages. Assign page roles for staff that need access. You can always change these settings later when you’ve decided what works best.
Post to your corporate Facebook page!
Write an introductory comment and include a photo or a link to an article related to your industry. Congratulations – you have joined the world of social media marketing! Make sure you provide information that your target audience finds useful and interesting.
This is not the time or place for direct sales. Your goal should be to entertain, engage and develop relationships. Images and videos with short, witty comments get the most attention and shares on Facebook. Think about how you browse Facebook? What catches your eye when scrolling through your feed? Visuals! Once you’ve established a following, you can start adding an occasional sales pitch – but don’t overdo it or you’ll risk losing your followers.
Keep up the good work!
Now think about social media management. How often will you post? Use a content calendar to establish a routine. If posting is a challenge, once or twice a week is sufficient. But ensure you don’t stop altogether! A neglected Facebook business page implies that you’ve gone out of business or don’t care about maintaining your relationship with followers. The most important rules are to continue what you’ve started, reply to comments and provide a valuable community for your followers.
After creating your corporate Facebook page comes the day-to-day work of managing your community. You might think you’re too busy for social media management, but can you really afford not to be on the most successful online platform in the world?
If you need help with social media management, we have a solution for you. Print Three can automate your feed across all your platforms including emails, blogs and other social content. To learn more about how our social media management tools work, contact your nearest Print Three location.